{"id":12818,"date":"2026-10-19T17:32:00","date_gmt":"2026-10-19T15:32:00","guid":{"rendered":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/?p=12818"},"modified":"2026-10-19T17:32:07","modified_gmt":"2026-10-19T15:32:07","slug":"a-9500-gold-dog-poo-pendant","status":"publish","type":"post","link":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/2026\/10\/19\/a-9500-gold-dog-poo-pendant\/","title":{"rendered":"A \u00a39,500 gold dog poo pendant"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><em>House of Oddities and Butternut Box launched a \u00a39,500, nine-carat gold pendant containing preserved dog poo to raise awareness of canine gut health<\/em><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Independent creative and PR agency House of Oddities teamed up with Butternut Box, Europe\u2019s leading fresh dog food brand, to create an unconventional luxury accessory designed to spark conversation about canine gut health: a bespoke pendant worth \u00a39,500.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dubbed the <strong>\u2018Poo(ch) Pendant\u2019<\/strong>, the limited-edition piece took the form of a turd-shaped locket crafted from nine-carat gold, with each pendant containing a preserved sample of the owner\u2019s dog\u2019s poo, professionally sealed inside. The tongue-in-cheek creation celebrated the idea that a dog\u2019s digestive health was worth its weight in <a href=\"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/2019\/09\/16\/america-golden-loo-looted\/\" data-type=\"post\" data-id=\"755\" target=\"_blank\" rel=\"noreferrer noopener\">gold<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As explained <a href=\"https:\/\/lbbonline.com\/news\/Butternut-Box-Dog-Poo-Solid-Gold-Pendant\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>, the campaign coincided with the launch of Butternut Box\u2019s TikTok Shop and aimed to raise awareness of the benefits of feeding dogs fresh, highly digestible food. Healthy stools could offer valuable clues about how effectively a dog\u2019s digestive system was functioning and absorbing nutrients, making them an important indicator of overall well-being.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sachini Imbuldeniya, CEO and founder of House of Oddities, said: \u201cHouse of Oddities thrives on pushing creative boundaries, and this campaign is a perfect example of our brave, bold, and delightfully unconventional approach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe know some pet owners will think this is fabulous, while others will find it super-gross. Either way, it gets people talking. It\u2019s the ultimate statement of jewelry, symbolizing the care and attention owners give to their dogs\u2019 health and well-being. That\u2019s exactly why clients choose us: we bring a fresh perspective and push creative limits to communicate powerful, positive messages.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">British actress Jess Impiazzi fronted the campaign, bringing a personal perspective to its focus on digestive health. Living with lupus, an autoimmune condition that can be associated with digestive complications, Impiazzi highlighted the connection between nutrition and well-being for both people and their pets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI\u2019ve long believed in the importance of gut health, both for myself and my dog. Knowing that what I feed Buddy directly affects his well-being played a major role in choosing his food, and for us, that\u2019s Butternut Box.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis pendant might raise a few eyebrows, but I think it\u2019s a brilliant keepsake and a daily reminder that small choices can have a big, positive impact. Keeping my dog healthy and happy is always on my mind, and now I have a symbol of that health around my neck, too.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each pendant was individually handcrafted by a specialist jeweler and came with a bespoke, white-glove concierge service. The experience covered every stage of the process, from arranging courier collection of the dog\u2019s stool sample to delivering the finished piece to its owner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dr. Ciara Clarke, Butternut Box\u2019s in-house vet, added: \u201cWhen a dog\u2019s poo looks healthy, it can be a strong sign that their digestive system is working as it should. While the pendant is certainly tongue-in-cheek, it\u2019s a brilliant way to get people talking about something that really matters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cGut health is essential to overall well-being, and this campaign highlights why it deserves attention\u2014and, yes, even a little celebration.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The launch reflected Butternut Box\u2019s wider mission to make fresh, nutritious meals the everyday standard for dogs across the UK. Promoted through the brand\u2019s digital channels, the Poo(ch) Pendant was to be available in extremely limited numbers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Butternut Box and House of Oddities unveiled a \u00a39,500 gold dog poo pendant to spark conversation about canine gut health and fresh dog food.<\/p>\n","protected":false},"author":1,"featured_media":12820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_1323398168210513923_1323398168210513923":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[1221,1749,977],"tags":[1288,21,1969,437,59,2558,77],"post_folder":[],"class_list":["post-12818","post","type-post","status-publish","format-standard","has-post-thumbnail","category-animals","category-design-en","category-poop","tag-animals-en","tag-bathroom","tag-design-en","tag-poo","tag-poop","tag-restroom","tag-toilet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A \u00a39,500 gold dog poo pendant - il Sanitario<\/title>\n<meta name=\"description\" content=\"Butternut Box and House of Oddities unveiled a \u00a39,500 gold dog poo pendant to spark conversation about canine gut health and fresh dog food.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/2026\/10\/19\/a-9500-gold-dog-poo-pendant\/\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan Brokenhouse\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuti\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A \u00a39,500 gold dog poo pendant - il Sanitario","description":"Butternut Box and House of Oddities unveiled a \u00a39,500 gold dog poo pendant to spark conversation about canine gut health and fresh dog food.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/2026\/10\/19\/a-9500-gold-dog-poo-pendant\/","twitter_misc":{"Scritto da":"Dan Brokenhouse","Tempo di lettura stimato":"4 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/2026\/10\/19\/a-9500-gold-dog-poo-pendant\/#article","isPartOf":{"@id":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/2026\/10\/19\/a-9500-gold-dog-poo-pendant\/"},"author":{"name":"Dan Brokenhouse","@id":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/#\/schema\/person\/aee77b8737d1d25e64d5ab5db69efecd"},"headline":"A \u00a39,500 gold dog poo pendant","datePublished":"2026-10-19T15:32:00+00:00","dateModified":"2026-10-19T15:32:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/2026\/10\/19\/a-9500-gold-dog-poo-pendant\/"},"wordCount":564,"commentCount":0,"publisher":{"@id":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/#organization"},"image":{"@id":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/2026\/10\/19\/a-9500-gold-dog-poo-pendant\/#primaryimage"},"thumbnailUrl":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/wp-content\/uploads\/sites\/2\/2026\/10\/dog-poo-pendant.jpg","keywords":["animals","bathroom","design","poo","poop","restroom","toilet"],"articleSection":["animals","design","poop"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/2026\/10\/19\/a-9500-gold-dog-poo-pendant\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/2026\/10\/19\/a-9500-gold-dog-poo-pendant\/","url":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/2026\/10\/19\/a-9500-gold-dog-poo-pendant\/","name":"A \u00a39,500 gold dog poo pendant - il Sanitario","isPartOf":{"@id":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/2026\/10\/19\/a-9500-gold-dog-poo-pendant\/#primaryimage"},"image":{"@id":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/2026\/10\/19\/a-9500-gold-dog-poo-pendant\/#primaryimage"},"thumbnailUrl":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/wp-content\/uploads\/sites\/2\/2026\/10\/dog-poo-pendant.jpg","datePublished":"2026-10-19T15:32:00+00:00","dateModified":"2026-10-19T15:32:07+00:00","description":"Butternut Box and House of Oddities unveiled a \u00a39,500 gold dog poo pendant to spark conversation about canine gut health and fresh dog food.","breadcrumb":{"@id":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/2026\/10\/19\/a-9500-gold-dog-poo-pendant\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/2026\/10\/19\/a-9500-gold-dog-poo-pendant\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/2026\/10\/19\/a-9500-gold-dog-poo-pendant\/#primaryimage","url":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/wp-content\/uploads\/sites\/2\/2026\/10\/dog-poo-pendant.jpg","contentUrl":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/wp-content\/uploads\/sites\/2\/2026\/10\/dog-poo-pendant.jpg","width":640,"height":407,"caption":"dog poo pendant"},{"@type":"BreadcrumbList","@id":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/2026\/10\/19\/a-9500-gold-dog-poo-pendant\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/"},{"@type":"ListItem","position":2,"name":"A \u00a39,500 gold dog poo pendant"}]},{"@type":"WebSite","@id":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/#website","url":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/","name":"il Sanitario","description":"Un mondo sanitario","publisher":{"@id":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/#organization","name":"Brokenhouse Company","url":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/#\/schema\/logo\/image\/","url":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/wp-content\/uploads\/sites\/2\/2021\/12\/BH-Company-JPG.jpg","contentUrl":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/wp-content\/uploads\/sites\/2\/2021\/12\/BH-Company-JPG.jpg","width":600,"height":600,"caption":"Brokenhouse Company"},"image":{"@id":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ilsanitario","https:\/\/x.com\/il_sanitario","https:\/\/www.instagram.com\/il.sanitario\/","https:\/\/www.pinterest.it\/il_sanitario\/","https:\/\/www.youtube.com\/channel\/UCj1KR3SzsBnEo11RHnR8OqA"]},{"@type":"Person","@id":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/#\/schema\/person\/aee77b8737d1d25e64d5ab5db69efecd","name":"Dan Brokenhouse","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/8e4ad0f4407a21251896ad0361c784c67276375c262d5a5387d83494e78d0af8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8e4ad0f4407a21251896ad0361c784c67276375c262d5a5387d83494e78d0af8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8e4ad0f4407a21251896ad0361c784c67276375c262d5a5387d83494e78d0af8?s=96&d=mm&r=g","caption":"Dan Brokenhouse"},"sameAs":["http:\/\/www.brokenhousecompany.it","d4n183","https:\/\/x.com\/DanBrokenhouse"],"url":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/author\/dan-brokenhouse\/"}]}},"_links":{"self":[{"href":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/wp-json\/wp\/v2\/posts\/12818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/wp-json\/wp\/v2\/comments?post=12818"}],"version-history":[{"count":6,"href":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/wp-json\/wp\/v2\/posts\/12818\/revisions"}],"predecessor-version":[{"id":12830,"href":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/wp-json\/wp\/v2\/posts\/12818\/revisions\/12830"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/wp-json\/wp\/v2\/media\/12820"}],"wp:attachment":[{"href":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/wp-json\/wp\/v2\/media?parent=12818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/wp-json\/wp\/v2\/categories?post=12818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/wp-json\/wp\/v2\/tags?post=12818"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.brokenhousecompany.it\/blog\/ilsanitario\/wp-json\/wp\/v2\/post_folder?post=12818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}