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China’s public toilets require watching ads for toilet paper

QR code-enabled dispensers offer toilet paper in exchange for viewing advertisements, sparking debate over hygiene and accessibility

While paid public restrooms are commonplace worldwide, Chinese facilities have introduced an innovative—yet controversial—twist on this concept.

Recent reports reveal that some public bathrooms across China now require users to watch advertisements before accessing toilet paper. The system works through QR code scanners mounted on dispensers: users scan the code, view a brief commercial, and receive a limited amount of toilet paper in return. Those preferring to skip the advertisement can pay 0.5 RMB (approximately 5 pence) for immediate access.

Rationale and reception

Local authorities defend the initiative as a waste-reduction measure, citing concerns about visitors taking excessive amounts of complimentary toilet paper. However, the system has faced widespread criticism online, with social media users labeling it “dystopian” and suggesting they’ll carry their own personal tissue supplies instead.

Practical concerns

The system raises legitimate hygiene and accessibility questions. Users with dead phone batteries or no spare change could find themselves unable to access basic sanitary supplies—a particularly problematic scenario in urgent situations.

Historical context

This isn’t China’s first attempt to regulate toilet paper usage in public facilities. In 2017, Beijing’s Temple of Heaven park installed facial recognition technology in their dispensers to combat alleged hoarding. These machines distributed 60-centimeter strips and enforced nine-minute intervals between uses for the same person. While park officials assured visitors that staff would provide additional paper for medical emergencies, critics noted the potential embarrassment this system could cause.

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The evolution from facial recognition to advertisement-based access reflects ongoing efforts to balance resource conservation with public convenience, though the effectiveness and public acceptance of these measures remain debatable.

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